Case Studies

Public School 612

Public School 612

Public School 612 is a gastropub concept located in Downtown Los Angeles that opened in March, 2011. The brainchild of Bob Spivak, CEO of Grill Concepts, the idea was to redesign the bar of the existing Daily Grill, still serving the Daily Grill menu at lunch and then transforming the space into Public School 612 at 4pm. Public School 612 was designed to target the 25-35 year old demographic, positioning itself in the market as a hip place to hang out after work or late night. The concept boasted 20 craft beers from around the world on draught and 20 more in bottles and cans, along with an eclectic,...

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