Capabilities

terri henry marketing creates differentiating and unique “out-of-the-box” marketing and publicity campaigns for single and multi-unit restaurant operators. In a nutshell… we help put butts in seats!

SMART, STRATEGIC AND CREATIVE THINKING

terri henry marketing will determine your goals and provide an in-depth situation analysis using “SWOT”: Strengths, Weaknesses, Opportunities and Threats. From there we focus on the Opportunities in multiple realms outlined below, but continue to help you to build on the Strengths, overcome the Weaknesses and outsmart the Threats. We typically suggest an integrated marketing approach that brings all the marketing pieces together to achieve your success, i.e., marketing, public relations, social media strategy, advertising, etc.

PUBLIC RELATIONS

We have established, trusted relationships with all the major networks; CBS2, KCAL9, KTTV, Fox11 Good Day LA, ABC7 and others, along with all the important print and digital media outlets. Although traditional media is invaluable, we’ve also got the bloggers covered! We have relationships with restaurant and food bloggers throughout Long Beach, Los Angeles and Orange County. With all genres, we maximize your news and stories with public relations finesse and proficiency. We look for opportunities within your brand standards, and create unique ideas – not just publicity stunts – to garner media interest and coverage.

LOCAL RESTAURANT MARKETING, FOUR WALL MARKETING AND COMMUNITY OUTREACH

We know that your most valuable repeat guest is within a three to five mile radius of your restaurant. We’ll design a customized local restaurant marketing program that is easy to execute, to insure that your restaurant remains top of mind as a dining destination for local residents and businesses.

terri henry marketing will develop a four wall marketing and incentive program that will excite your employees and encourage them to increase your restaurant’s check average, therefore increasing the tips they take home. It’s a win-win initiative that is often overlooked by restaurant operators.

“Cause marketing” being one of the most utilized and successful marketing tactics these days, terri henry marketing will seek out local non-profits and charitable organizations to partner with for community or fundraising events. We’ll make sure these are perfect partnerships, by researching and insuring that the organization’s supporters are the opinion leaders of your community and influencers to your target market.

EXECUTION

We are 100% hands-on! If requested, we are on-site to execute your special events, marketing campaigns and promotions.

SOCIAL MEDIA

It’s all about engagement. Social media marketing is essential for restaurants today looking to connect with their valued guests. terri henry marketing will determine your goals and help increase brand recognition, research best practices for like concepts from a brand, strategy and communication level, and help find your “voice” and establish messaging to strengthen your on-line relationships. Social media messaging is like a dripping faucet; constant dripping is annoying, but a drip once a day isn’t noticed. Many restaurant operators are too busy or don’t have a devoted person to keep up with their social media messaging. terri henry marketing can also manage your daily on-line presence.

CREATIVE AND GRAPHIC DESIGN

Looking for restaurant collateral, menu design or a complete branding or rebranding project? From logos to website design, our graphic designers have years of experience in both traditional and digital graphic design.

ADVERTISING

We will research and advise you on the best traditional and digital media avenues to invest your advertising dollars, insuring visibility to your target market. We have years of experience negotiating media buys and ad placements.

STILL PHOTOGRAPHY AND VIDEO FILMING

terri henry marketing offers both affordable food and interior photography and promotional video services, and will be the on-site creative director for these shoots. No need to hire a food stylist – we have years of experience in this area.

STRATEGIC PARTNERSHIPS

Want to implement a gift card program, build an email or snail mail database or start a birthday club program? We have years-long relationships with many partners that can develop and manage those programs and more for you, at the direction of terri henry marketing.

PROMOTIONAL PRODUCTS

Put your logo on just about anything! terri henry marketing can source the best pricing on t-shirts, canvas shopping bags, hats, flashdrives, etc. and will manage the project from design to order to delivery.